CHROMA ID: Digital Support and Inspiration
For the first time ever, Schwarzkopf Professional have integrated Augmented Reality functionality into the House of Color app, powered by CHROMA ID.
This means that hairdressers can excite their clients, whilst also managing expectations, as they virtually ‘try on’ personalised colours as part of the consultation experience. A series of nine exciting looks, with detailed step-by-step content has also been created for limitless colour inspiration.
Plus, from March, Schwarzkopf Professional’s Essential Looks Collection will feature the trend, #CAMOUFLAGING, which will showcase a seasonal palette of pastel colour melts, created with CHROMA ID – perfect for spring/summer 2020.
Visit Schwarzkopfpro here where detailed information on CHROMA ID products, looks and in-salon services are available.
Keep up with the exciting world of CHROMA ID by following Schwarzkopf Professional’s social media channels (@schwarzkopfprouk) and discover complete colour customisation via the #CHROMAID hashtag.