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| February 26, 2021

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Celebrating VEGANUARY with MY HAIR. MY CANVAS by ALTERNA

Celebrating VEGANUARY with MY HAIR. MY CANVAS by ALTERNA
Sam Robinson

It’s Veganuary! The month where we can educate ourselves on veganism and encourage people to follow a vegan lifestyle for the month of January. ALTERNA shares their knowledge and tips with us. 

“At ALTERNA, we understand the growth in Veganism and how important it is to now have Vegan products available for salons to use on clients and also for clients to purchase in the salon to use at home. Clients are now becoming much more conscious of the products they are using on their hair and the ingredients within them and many clients are now looking for products that are more caring towards the hair, sustainable, clean and vegan. At ALTERNA we wanted to create something special and unique for salons and clients, products with clean packaging that can be reused and recycled and products that have clean vegan formulas that are all about minimalism and less is more – taking out products that are not needed and only (including sulphates, parabens, gluten, mineral oil phthalates and formaldehydes to name a few) and including ingredients of importance such as sustainable sourced botanical caviar. This is where My Hair. My Canvas. Was created…

My Hair. My Canvas. Range 

An incredible choice for salons who want to be more sustainable and offer client’s vegan products, the My Hair. My Canvas. Range is 100% vegan, made with 50% recycled packaging and has compelling aromas and rich silky textures with a number of beautiful fragrances.

Main Ingredients

– Botanical caviar (to improve moisture retention, smooth the hair cuticle and add bounce, shine and strength to the hair).
– White charcoal (to absorb excess oils, purify and balance and get rid of toxins and irritants).
– Coconut sugar blend (to create high lustre, texture, definition and control without drying out the hair).
– Water lily extract (to boost gloss, restore resilience to the hair and to protect against over processing and environmental damage).
– Prickly pear oil – a high omega lipid profile and unique blend of free-radical scavenging antioxidants (to lock in moisture, smooth the hair cuticle, protect against damage and oxidant stress).
– Perlite (reduces surface toxins, exfoliates and removes dirt and water build up), bamboo extract (to provide strength, elasticity, remove hard water residue, retain moisture and add bounce to the hair). – – Lemon peel extract (to clarify, remove impurities from the hair, neutralise damaging free radicals and lift away dirt and pollution).

Vegan Hair Care Benefits

Not only are the products better for the environment, but they are also better for the hair – promoting healthy hair by providing shine and hydration without the addition of any nasty ingredients that can be damaging and harsh on the hair. Vegan products can also smell a lot nicer, due to them containing more natural, organic ingredients including fruits and botanicals that provide a fresh, beautiful aroma. Now more than ever is a great time to try vegan hair care and feel good for investing in products that are cruelty-free and not tested on animals and are safe from harmful chemicals.

The My Hair. My Canvas. Product Range

PRIME

  • Me Time Everyday Shampoo 250ml. A gentle moisturizing shampoo that enhances shine, adds smoothness and improves manageability.
  • Me Time Everyday Conditioner 250ml. A gentle moisturizing conditioner that enhances shine, adds smoothness and improves manageability.
  • More to Love Bodifying Shampoo 250ml. A body enhancing shampoo that creates a foundation of fullness, texture and movement, without drying hair.
  • More to Love Bodifying Conditioner 250ml. A body enhancing conditioner that creates a foundation of fullness, texture and movement.
  • New Beginnings Exfoliating Cleanser 200ml. A mild exfoliating cleanser that gently removes impurities and build-up from the hair, without stripping color. 

CREATE

  • Any Way Texture Spray 150ml. A texturizing spray that provides flexible and long-lasting styles.
  • Easy Does It Air-Dry Balm 100ml. A lightweight, frizz-control balm that helps enhance natural styles, without heat application.
  • Soaring High Volumizing Blowout Mist 150ml. A volumizing blowout mist that provides over 72-hours of humidity protection and heat protection up to 232°C.
  • Shine On Defining Foam 145g. A shine enhancing foam that creates added radiance, smoothness and manageability to heat- or air-dried styles.

EXTEND

  • City Slay Shielding Hairspray 210g. A buildable, flexible hold hairspray that helps provide humidity and heat protection up to 232°C.
  • Another Day Dry Shampoo 140g. A translucent and lightweight oil-absorbing dry shampoo that refreshes and softens hair.

For more info on the products, visit ALTERNA Haircare here.