Celebrating IGORA Royal
We couldn’t be more excited to see the return of press events. The efficiency of Zoom got us through the pandemic remarkably well, but having that time to network, connect and fully immerse yourself a brand is something we have greatly missed; after all, nothing really beats the fun of an IRL event!
Schwarzkopf Professional’s House of Colour
After several pandemic-related pushbacks, we finally (and excitedly) joined Schwarzkopf Professional on Monday 27 th September to celebrate the restage of their renowned colour brand, IGORA Royal, as well as learning more about their recent collaboration with Pantone. Taking place in The Apartment at The Hoxton – rebranded for the day as Schwarzkopf Professional’s House of Colour – the event saw the Schwarzkopf Pro team, brand ambassadors and press made to feel totally at home with IGORA.
The Hair Historian
To start the event (after a good old catchup over some Champagne) we were treated to a talk from The Hair Historian, learning all about the history of hair colour and how the desire to change our look and follow beauty trends is nothing new; from the Egyptian’s craving for cobalt blue hair to the Roman desire to go blonde by any means necessary.
Next it was over to acclaimed colourist and Schwarzkopf Professional Global Brand Ambassador, Lesley Jennison, to share her wealth of colour knowledge and explain just why IGORA Royal is the most trusted and reliable colour on the market. Lesley also shared more about the brand’s-restaging – including the new-look sustainable packaging – and the current collaboration with Pantone. Describing the partnership as a career highlight, Lesley provided fascinating insight into the creative process of working with the colour institute to create beautiful, trend-led colours using the IGORA range.
Over lunch, industry friends and peers had the chance for a long overdue catchup, as well as the opportunity to chat to Lesley and the Schwarzkopf Pro team about colour, creativity and what’s next for the brand. To top off a fun and informative afternoon, it was also announced that the entire event had been carbon offset. In keeping with the brand’s newly-launched sustainable packaging and the wider move towards a more conscious lifestyle, Schwarzkopf Professional worked in partnership with Eden Reforestation Projects (with organizational help from Leaf Scissors) to fund planting of 250 trees per attendee – that’s 5,000 in total! These trees will absorb an incredible 240,000lbs of Carbon Dioxide every year, playing a huge part in offsetting all of our CO2 emissions –hurrah!
For more info on the brand, visit Schwarzkopf Professional here.