Brooks & Brooks AW18 Trend Predictions
As we enter a new season there’s no better time than now to talk to your clients about the looks for autumn/winter and the styling techniques that will take them through the duller days and darker nights.
Sam Ashcroft’s Tips
Sam Ashcroft, art team member at Brooks & Brooks, London, says the next few months is all about the strength and beauty of the wearer, with the haircut replacing longer, loose, summer layers. “Style for autumn/winter is all about the strength of the woman – strong lines, bold colours and malleable textures – and this transcends into hair as well. Colour is bold and eye catching, while cuts are blunt and partings are deep.” Here are Sam’s four key looks direct from the catwalk for your client
“For Jeremy Scott, Eugene Souleiman crafted powerful, stand-out coloured wigs with short, choppy fringes. The colourful wigs were cut in modern choppy shapes, while styling was sleek and simple.”
“The king of the haircut, Vidal Sassoon, was the inspiration for the blunt cuts at the Marc Jacobs show. Stylist Guido created an array of sharp styles that paid homage to 80’s club kids with graduated, round layers and short, asymmetric fringes.”
“Jackie O was the inspiration for the Moschino – big, bold and beautifully bouffant! A large round brush, mousse and high-shine products are essential for creating this look.”
“Partings are the key to styling this autumn/winter – and can change a style in an instant. Eugene Souleiman used deep partings at the Dion Lee show, with a few purposeful imperfections. AW18 partings are softer and less structured than previous seasons and are perfect for preppy styling or powerful finishes.”
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