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| March 23, 2019

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Behind The Scenes At Electric Sessions In Vancouver

Behind The Scenes At Electric Sessions In Vancouver
Sam Robinson

Electric recently hosted a seminar in Vancouver to support its recent launch into Canada. Electric’s founder and driving force, Mark Woolley flew to Vancouver to lead an educational seminar at the cutting-edge hair salon Avant Garde, presenting the brand’s product range to an audience of renowned Canadian stylists and salon’s owners.

About The Event

The event incorporated model demonstrations with the Electric product range, led by Mark Woolley. The evening aimed to connect the experts in the Canadian hair industry to the brand, attracting top stylists who identify with Electric’s philosophy. It was also a chance to introduce the range to many professionals who weren’t familiar with the brand, increasing its awareness across the country.

Future Collaborations

After an evening of education and inspiration, everyone left with a new appreciation of what being part of the #ElectricFamily means for professionals, and the night also opened up future collaborations between the brand and salon’s owners who have become a salon stockist.

Electric Revolution

Jon Paul Holt, hairstylist and owner of Avant Garde, comments: “I am a total believer in what the Electric brand does, since I discovered it in the UK and brought it back to my own salon; I know for a fact that the brand meets the needs of the top stylists here so this educational seminar is just the beginning: I am committed to start an Electric revolution in Canada!”.

Long-Time Collaboration

Mark Woolley continues: “Jon Paul and I share a long-time collaboration and it was great to work together to create this inspiring and fun evening. I hope it is going to be the first one of a long series”.

To find out more about the brand, visit Electric Hair here.