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| January 17, 2022

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BE ALTERNATIVE

BE ALTERNATIVE
Rebecca Parker

This year the Alternative Hair Show celebrates its 35th anniversary with a Gala Show that promises another outstanding celebration of the art and craft of global hairdressing linked with the overwhelming generosity of the profession and the many professional product companies who have backed it over the years.

The background is a simple story of love, determination and commitment to fight leukaemia, a cancer of the blood notorious for the way it affects children and their families.

It was in 1983 that Tony and Maggie Rizzo were devastated by the loss of their first-born child, Valentino, to the ravages of leukemia. They responded to this tragedy by seeking out some of the world’s foremost hairdressers to help create a unique charity fundraising event at London’s Camden Palace.

From this event the Alternative Hair Show was born. It has gone on to raise millions for the leukemia cause and at the same time has become an enduring headline event in the international diary of hairdressing.

Such was the success of that first show that sell-out events have followed in London every year and sister-shows have taken place across the world – Austria, Italy, USA, Japan, Korea, Russia and USA. These Shows have all been dedicated to raising vital cash to fund life-saving research in the UK and in the countries where the shows were staged.

This year’s show, ambitiously entitled UTOPIA, will take place at the Royal Albert Hall on Sunday 15th October, and will be a special anniversary and celebration of 35 years of Alternative Hair.

The evening promises to be both poignant and, as ever, filled with creativity, imagination, excitement and entertainment, inspired by today’s leading stars from the world of hairdressing.

For further information please contact: info@althair.org