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| May 31, 2020

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AUTHENTIC BEAUTY CONCEPT launches new online education series

AUTHENTIC BEAUTY CONCEPT launches new online education series
Sam Robinson

As part of the brand’s commitment to supporting the hairdressing community during lockdown, AUTHENTIC BEAUTY CONCEPT has created a free to use education hub, accessible from its UK website.

Tutorials & Podcasts

Packed full or tutorials and podcasts, stylists can get to know the brand, learn more about how AUTHENTIC BEAUTY CONCEPT products work and be inspired with demonstrations from some of the world’s top stylists including Adam Garland, Hester Wernert-Rijn and Jean-Philippe Beaupied.

Terminology

What’s more, the popular organic brand has introduced a comprehensive glossary of hair product terminology, providing a valuable tool for professionals keen brush up on their product knowledge. The alphabetically organised glossary also includes information about the powerful, key ingredients found in AUTHENTIC BEAUTY CONCEPT ranges, such as basil, mango, green tea and date and cinnamon extract.

Ingredient of the Week

Authentic Beauty Concept is sharing its ingredient of the week on the brand’s Instagram stories, every Wednesday @authenticbeautyconceptuk.

AUTHENTIC BEAUTY CONCEPT Collective

As a brand founded on collaboration, AUTHENTIC BEAUTY CONCEPT firmly believes in co-creation as they continue to build a community that works closely together; truly listening to the ideas and suggestions that are shared through the #authenticbeautymovement. Therefore, when it comes to crafting products that not only uphold the AUTHENTIC BEAUTY CONCEPT shared beliefs, but also perform to the highest of standards in the professional world, it is important for the brand to work closely with members of the #authenticbeautymovement.

Learn more about the brand at the Authentic Beauty Concept here.