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| December 6, 2019

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An Evening of Inspiration with Alter Ego Italy

An Evening of Inspiration with Alter Ego Italy
Sam Robinson

More than 50 hairdressers were invited to an exclusive evening of inspiration and creativity at the Alter Ego Italy academy in Leeds, which saw three top stylists share their cutting, colouring and styling trends and techniques.

Who Attended

UK creative ambassador Pete Burkill was joined on stage by Gavin McIntyre from GE McIntyres, Northampton and Ross Charles, of the Ross Charles salon in York. The festival-inspired evening was a celebration of the creative and versatile possibilities using Alter Ego Italy innovative colour and styling products.

The Wow Factor

Gavin presented stunning colours, including pretty pastels using Be Blonde Pastel Toner and the new Booster colour intensifier cream in vibrant violet and bold blue, before styling it into a bubble ponytail perfect for the festival season. Pete played with texture, taking one model from head-hugging plaits to a voluminous, highly-textured hair statement using colourful wefts. “It’s all about the wow factor,” he said. “To get people to go wow about your hair it has to be done well, it’s got to be on trend and you need the right products to be able to reach your goal.”

The Art Of Shaving 

Ross shared his love for men’s grooming with some sharp, modern men’s looks created with the Grooming for Men range, before demonstrating the art of cut-throat shaving, using Alter Ego Italy’s Shaving Milk and After Shave Cream.

Festival Looks

The evening was hosted by Emily Schofield, technical hair chief at Alter Ego Italy’s UK distributor, Sweet Squared, who ensured all three hair maestros shared plenty of useful tips and techniques throughout the evening, as well as giving an overview of the Alter Ego Italy colour and styling products used to create the fantastic array of festival looks.

See Them In Action

“The best way to see what makes Alter Ego Italy’s colour and styling products so special is to see them in action, so it was great to have three such talented hairdressers together showing just how versatile and effective our professional range can be,” says Emily. 

For more information, please visit Alter Ego on Sweet Squared here.