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| May 26, 2020

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Discover Alter Ego Italy’s Latest Launch: Booster

Discover Alter Ego Italy’s Latest Launch: Booster
Sam Robinson

Katie Perry recently went vivid purple, while Rita Ora opted for bright pink and blue, and green is always a popular choice for the Kardashians. With bright, bold colour continuing to be popular, Alter Ego Italy brings you Booster, a colour intensifier cream that can be used with existing My Color, Technofruit Color or Be Blonde Pure Diamond Lift to give hair an intense and vivid result.


The ammonia-free formula balances or neutralises unwanted reflections for harmonious colour effects. Alternatively, it intensifies reflections for an expressive and intense colour service.

A Special Mix

The ammonia-free formula comes with a special mix of fruit extracts of apple, blueberry and pomegranate and comes in seven vivid tones:
Yellow, Orange, Red, Green, Violet, Blue and Neutral.

Booster’s Three Actions

1 It intensifies reflections for an intense and shiny colour result
2 It corrects colours, balances and harmonises
3 It can be used for crazy effects and for fantasy colours.

For more information on Alter Ego Italy products visit Sweet Squared here.