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| October 20, 2021

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Alter Ego Italy: New Pastel Toner Shades

Alter Ego Italy: New Pastel Toner Shades
Sam Robinson

Pastel shades continue to be a client favourite, so make sure you have the latest products to get the look!  

New Shades

Alter Ego Italy introduces three new shades to its Be Blonde Pastel Tones Range – Milky Mint, Cappuccino and Pink Pop – beautiful, silky shades that will add a hint of sweet delight to all hair types.

Different Looks

Ideal for blonde, bleached and lightened bases from level 7 to 10, the pastel toners offer on-trend shades for up to eight washes. However, used on darker levels 5-6, it gives hair a delicate colour reflection.

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Used alongside their Pure Toner White, Platinum, Caramel and Powder, colour combinations are endless. Milky Mint, Cappuccino and Pink Pop join the existing shades of Dusty Copper, Pastel Lilac and Denim Mauve.

Easy Changes

Issie Churcher, UK Colour Ambassador, says: “Be Blonde Pastel Toners are the perfect way to enhance blondes with little fuss or commitment. These three tonal shades give a feel to blondes that need a shot of colour this spring/summer.”

For more information on Alter Ego Italy products visit SweetSquared here.