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| May 25, 2018

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Affinage Celebrate New Collaboration With German Distributor

Affinage Celebrate New Collaboration With German Distributor
Sam Robinson

Affinage Salon Professional recently put on a two-day conference to celebrate the launch with the Euro-Friwa group which is a major distributor in the German market.

The Event

The launch event was attended by over 150 guests within the group of Euro-Friwa as well as German trade press. It was held in the prestigious 5* Steigenberger Hotel in Frankfurt.

What Happened

Guests were given the opportunity to meet and network with the Affinage team, including Affinage Founder and Managing Director, Eric Bailey.  Attendees were provided with hair artistry and entertainment throughout including an inspirational hair show headlined by Global Ambassador Tracey Devine-Smith and Affinage Colour Rebel Artistic Team members; Paul Thomas Farr, Sheree Thompson and Let Lew to showcase their latest collection, Rebelution.

Sneak Peek

Hosted by Affinage’s German Ambassadors Michael and Denise Bredtmann, assisted by their daughter Charleen Bredtmann, the team also gave a sneak peek of an incredible new product collaboration that Affinage will be launching later this year.  “We are delighted with our new relationship with the Euro-Friwa group. They are a major player in the European market and we are delighted to work together to further grow the Affinage brand. The launch event was a huge success and we’d like to personally thank all the attendees for their support,’’ said Eric Bailey.

Visit Affinage here to find out more about the event.