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| November 27, 2020

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Aesthetics’ Annual Charity Day – Chernobyl Children’s Charity

Aesthetics’ Annual Charity Day – Chernobyl Children’s Charity
Rebecca Parker

Recently, the team from Aesthetics salon in Solihull hosted a charity day in aid of the Chernobyl Children’s Charity. The foundation was launched 15 years ago to support children and families in Belarus; the country most affected by the Chernobyl disaster.

About The Charity

The charity funds an annual summer trip for families, bringing around 100 children to the UK for a recuperative holiday and the chance to relax, recharge and enjoy some quality time together. During their break, families are invited to get involved in a series of activities, supported by local businesses – including the team at Aesthetics.

What The Salon Does

The salon provides pampering for children on the trip from cuts and blow-dries to colour services; it’s all on offer! The salon team on hand to provide whichever services the boys and girls want to make them feel fantastic. Everyone also leaves with a goodie bag of salon products, supported by partners including Redken.

The History

Aesthetics have worked with the charity since 2011 and aim to continue to grow their involvement and provide support to families in need. The relationship began when salon client Catherine McElholm, the treasurer and group coordinator of Chernobyl Children’s Charity, suggested the salon might want to get involved.

The Reason

Doctors in Belarus say that a four-week holiday boosts the children’s immune system for at least two years, helping them to resist, or recover from, serious illness and significantly reduce the amount of radioactive caesium which has built up in their body. In the summer, when the dust causes radiation levels to rise, it is important for as many children as possible to leave their contaminated homeland for a few weeks of fresh air, clean food and some much-needed rest and recuperation.

Well done to all at Aesthetics and you if you’d like to find out more visit Aesthetics-Solihull here.