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| October 21, 2020

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Innovators in smoothing

Innovators in smoothing
Joanne Charlton

Introducing a revolutionary keratin-enhanced hair colour line

Keratin Complex is continuing to transform the haircare industry with the introduction of Keratin Complex Color, a full collection of keratin-enhanced hair colour. This innovative line of permanent, demi and semi-permanent hair colour includes four in-salon product lines that are each coupled with proven keratin technology, allowing stylists to achieve personalised results in a spectrum of traditional and rainbow-inspired hues.

Each colour product is powered by Keratin Complex’s Advanced Keratin technology, Ceramides and a proprietary BotanicalPowerblend formula. Concentrated Micronised Pigments drive deep into the cortex of the hair and link firmly together for maximum colour penetration and saturation, while the BotanicalPowerBlend of oils and butters help protect against sun damage and restore health to the hair with nourishing, conditioning and moisturising properties.

Keratin Complex Color products work to restore, strengthen and improve the overall integrity of the hair while delivering exceptional gray coverage, long-lasting vibrant reds and superior high-lift for blondes. The collection includes KeraLuminous Permanent Color, KeraBrilliance Demi-Permanent Color, and GraffitGlam Semi-Permanent Color.

0119_KeraLuminous_Tube3oz_WKeraLuminous Permanent Color is 100% oxidative colour that delivers rich, vibrant and precise results.

Why we love it:

• Improves the overall integrity of the hair while delivering exceptional gray coverage, long-lasting vibrant reds and superior high-lift blondes

• Unique technology features a combination of Advanced Keratin and Ceramides that help reduce porosity for long-lasting, even color and increased strength

• Intense Neutral Series provides exceptional gray coverage and longevity

• Ultra-nourishing cream formula

• BotanicalPowerblend creates a touchable, softer, smoother, shinier and more youthful-looking hair

• Fully intermixable shades create an infinite array of vibrant color results

0119_KeraBrilliance_Tube3oz_WKeraBrilliance Demi-Permanent Color delivers maximum shine and limitless colour possibilities, creating brilliant, reflective results.

Why we love it:

• Creates a superior end result by enhancing the tone, controlling unwanted tones, balancing colour from base to ends

• Rich conditioning cream

• BotanicalPowerblend, ammonia-free formula helps restore strength to damaged hair

• Concentrated Micronised Pigments provide up to 100% grey blending

• Unique blend increases moisture retention, creating a touchable, soft, silky texture

• Intermixable brilliant shades for endless color possibilities

0119_GraffitiGlam_Tube3oz_WGraffitiGlam is a glamorous, beautiful hair color inspired by graffiti — a vibrant art form we admire.

Why we love it:

• Dynamic collection of 10 vibrant SemiPermanent shades + Clear is designed to inspire every colorist to unleash his/her creativity and make a colour statement

• Advanced Keratin and Ceramides help even out color to create bold, expressive color or soft pastel shades with Clear

• 10 shades + Clear available in a convenient pre-packed kit

Keratin Complex rounds out their colour line with It’s a Blonde Thing Keratin Lightening System – a conditioning, keratin-enhanced lightener that lightens and brightens while improving the integrity of the hair.

Keratin Complex offers a selection of colour supporting shampoos and conditioners including Timeless Color Fade-Defy Shampoo and Conditioner, Blondeshell Debrass and Brighten Shampoo and Conditioner and Keratin Color Care Shampoo and Conditioner to help extend the life of color services.

www.rebelbeautybrands.com

Instagram @KC__UK