R+CO TURN THEIR VISION ON #randcolegends
Hudson Loft, Los Angeles, was transformed to an immersive visual R+Co experience for the afternoon and evening of Monday 12th November.
Arriving at the sold out event, which served as the finale to the LEGENDS Tour that had notched up 9 dates across the US, was always going to be the a special celebration, with founders Garren, Howard McLaren and Thom Priano all present, in house, in their own spotlight.
What’s It About
“VISION ON is all about looking and learning,” says McLaren. “Stylists can get in the mind of each presenter and learn why we reference a legend and how we bring this inspiration into our work now.” Adds Garren, “It’s about fantasy verses reality. You’ll see what has inspired me and how I translate this inspiration in pictures as well as for clients. Hairdressers will be getting into my head, in under an hour!” “It’s important not only to do what’s current now, but look to see what the trends are in the future,” says Priano.
Dedicated to honouring the hair legends from the ‘20’s through to present day, each delivered separate presentations, in a round robin style format, allowing all attendees to get up close and personal with each mentor. This included Garren’s ‘Unforgettable Images Of Our Generation’ that seen 8 looks created on one model, of which Madonna’s 1991 Vanity Fair ‘Marilyn’ cover look was recreated, in addition to the ‘Sofia Lauren’. Priano’s class in his own words ‘defining the individuality of men’ delivered two transformations, while McLaren held court with his passionate insight and humour, discussing iconic hairdressing figures that has impacted his career while presenting two models adopting his notable razor cutting techniques.
Closing The Day
The collective presented a finale showcase that led straight into the Vision On Pop-Up. R+Co Radio had Lady Sha + Guest DJ Jamie Hince of the Kills on the decks, with a variety of special curated cocktails, photo opportunities in addition to a SWAG shop, even a rodeo, not for the faint hearted.
Lead UK Educator Natasha Briggs who attended said “Watching and learning from the collective is incredibly inspiring. I’ve learnt more about the trade that I enjoy, revisiting the culture of hairdressing with an in depth account of the their hairdressing journeys – their work is simply incredible.”
Managing Director Alastair J Gourley of Rebel Beauty Brands LTD, distributor of R+Co in the UK and Ireland said “The collective have lived phenomenal careers, and their story telling is as captivating as their work live on stage. As you’d expect the after party was a chance for all to meet the R+Co Global Artist team, and enjoy the character of the brand, together”.
For more information on R+Co visit R and Co here.