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| October 17, 2018

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How To Go Honey Blonde With LA celebrity Colorist, Denis De Souza

How To Go Honey Blonde With LA celebrity Colorist, Denis De Souza
Sam Robinson

When LA celebrity colorist, Denis De Souza, wants to unveil a honey of a blonde on his high-profile clients — something sweet, shining, and sophisticated — he turns to Blonde Life Hyper Hi Lift with AriPlex technology, the healthiest way to take blonde to new heights.

This nourishing superpower brings out the dimension of Denis’s blended shadow-root technique, sealing in moisture, softness, and shine for up to 30 shampoos. Watch the blonde come to life in the video below. 

 
 
 
To find out more about the hair care brand, visit JOICO here.