Linton & Mac: AW18 Colour Trend Predictions
Sarah Black, Colour Expert and 2017 L’Oreal Colour Trophy Winner, Linton & Mac reveals her predictions for the hottest colour trends of Autumn / Winter 2018.
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A vibrant hybrid of flamingo coral-pink and muted gold, this is the new season’s bolder, punchier and sassier version of the rose gold trend of last year. ‘Flamingold’ should vary in depth and tone throughout the hair – much like its namesake bird – with colour in some areas being vibrant and deep, and in other sections the tones being more muted: think more Apricot rose rather than rose gold. Flamingo-pink hair was an Instagram sensation this summer, however Autumn/Winter’s Flamingold hue has an element of warmth and hints of gold and apricot that flamingo pink lacked, which sets it apart from its summery predecessor.
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Pastel shades have had their moment – now it’s time for neon brights. Colour burst onto the scene at Jeremy Scott’s NYFW A/W18 show, which was awash with neon wigs in a rainbow of shades, while Alexander Wang, Miu Miu and Marc Jacobs’ A/W18 models sported their own locks coloured in a multitude of brights. From canary yellow to Smurf-blue, these look-at-me colours look artificial and fresh from the bottle; and have a punky edge with heaps of attitude. Commitment-phobes can dabble with temporary colour, but for a truly standout vibrant shade of neon, you really need to lighten the hair with bleach first. This kind of shade requires maintenance to prevent colour fade: recommend a protein-based sulphate-free shampoo and conditioner to your clients as essential to maintaining that level of vibrancy.
Baby-white locks, pure and Nordic-looking will be huge next season. This is quite an extreme colour change, especially if your clients are used to highlights, as the roots are bleached too, so there is no hint of original colour. This can be quite a drastic aesthetic change – think the all-over bleached look you would get as a pre-lightened base – so this isn’t a colour for commitment-phobes or low maintenance types. If your clients do decide to try out this striking trend, make a purple shampoo and deep conditioner their new best friends; both are essential for keeping any hints of brassiness, and dryness, at bay.
Those looking to shake things up this A/W18 can take their colour into this darker version of blonde that’s set to be huge next season. Tobacco Yellow is smoking hot in more ways than one and is a colour trend I see being huge next season. My version of the Gen Z yellow colour trend we saw so much of last season, this incarnation is made more wearable by creating a duskier, almost dirtier finish. I look at that as my ‘signature colour’, as all my favourite palettes and tones have a slightly muted, dusky finish.
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