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| January 16, 2021

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Review: Inside Electric London with Sean Dawson

Review: Inside Electric London with Sean Dawson
Rebecca Parker

As to start a new year the right way, Salon Business ventured over to Electric Hairdressing London to see how its recent salon signing, the award winning hairdresser Sean Dawson was settling in.

About Electric

Founded by the International Creative Director and multi-award winning British Hairdresser Mark Woolley, Electric is hailed as one of the UK’s most exciting hairdressing brands. Deriving from Mark’s love of fashion, music and art, his goal was to create a place that delivers the ethics of British innovation, design, raw passion and creativity demanded by both hairdressers and clients alike.

Since the opening of its first fashionable Brighton salon in 2007, Electric has grown and developed into a leading international brand with bespoke salons in key locations across the UK. It also boasts bespoke designed products and education courses available in over 8 different countries.

Sean Dawson doing hair -

About Sean Dawson

Recently returning from LA where he’s been an Ambassador for the brand, he’s now the salon Art Director for the Electric London salon. Sean is a well-known and respected name within the industry with accolades including being the former President of the Fellowship for British Hairdressing, a member of the British Hairdressing Awards Hall of Fame, and winner of British Hairdresser London Hairdresser of the Year.

Step By Step: The Colour

We asked sean and his team to transform our locks to achieve a caramel blonde tone and to update the cut of our finely textured hair. Jack from the colour team opted for highlights to avoid a harsh regrowth line, using 7.31 inoa 2 vol, pre lightener +20 vol, ash high lift blonde +30, and all with smartbond. Smartbond helps to strengthen the hair allowing you to push the boundaries with colour. The goal was to add blonder highlights around the face as to achieve a sun-kissed effect. Once foils were removed, a toner was applied to achieve a caramel hue and a smartbond. This was washed off twice with Electric hydrating shampoo, a conditioning mask was applied, and finally the Electric hydrating conditioner was used.


Colour Trends: Tips

For 2018, the Electric team are nodding towards L’oreal’s trend predictions and drawing reference to the rose old trend giving way to rose blonde, and dustier colours replacing darker hues like last season’s bold blue.

The Cut: Tips For Fine Hair

We were left in the capable hands of Sean to cut our finely textured hair with the aim of creating volume without compromising the overall length. Here are his tips;

– Opt for layers as they create movement and volume.
– Create lift and volume around the crown by starting on the interior, firstly cutting a layer
  in the centre, followed by blending the sides.
– Encourage more layers around the face. Our look was complemented with the 2018 curtain fringe trend to give the
front a focal point.
– Keep the lines blunt as point cutting makes fine hair wispy.
– Keep the hair thick with a blunt bottom line.

Electric end result

Styling: Volume Tips

Sean’s goal for our fine hair was to infuse it with some much needed volume. Here are his tips;

– Prep the hair with the Electric volume liquid mist.
– Run smoothing creme through the ends.
– Use a prep spray to detangle and protect the hair.
– Blast dry upside down to encourage volume, then blow dry as usual.

Et voilà! The end result achieved a caramel blonde hue and a layered cut which infused our fine hair with a new found volume with which we were extremely pleased. The salon had a great atmosphere, and we of course wish Sean the very best of luck with this new chapter.

To find out more about the Electric brand visit their site here.