Wella TrendVision Award mentor: Darren Ambrose
HOW DID YOU GET INVOLVED WITH TRENDVISION AWARD? I’m very lucky to have been plucked out as a global artist to create some of the images for trend release for TrendVision Award. The trends we create are sent out globally to give inspiration and act as a guideline for the creatives that are involved in the competition. I feel very, very honoured to have worked consistently on TrendVision Award – it’s been years. And as it’s grown the involvement has been a lot more intense; researching, working with global and the agencies to create some really cool visuals.
WHAT DO YOU LOVE ABOUT TRENDVISION AWARD? I think it’s an amazing platform for unsung creatives that are trying to make their signature in the industry. We’re so saturated with very talented people, and yet it gives them the opportunity to hone in and perform what they love to do and create something that is unique and show what they’re about. Also the global connection brings everybody together. It’s great when you get to international TrendVision, it’s just amazing – the most awesome experience, like one big family.
WHAT WOULD YOU SAY TO SOMEONE THINKING OF ENTERING? If you’re thinking about it, don’t think, do it. You’ve got to be in it to win it. Your first major job is to research. Research fashion, runways, designers. Look at what’s happening for 2018, 2019 and be ahead of the game and put everything to paper. Write down your inspiring lightbulb moments, and stick to it so you have this amazing little package that you can develop and place on to a great looking model and create the look from top to toe.
WHERE’S THE BEST PLACE TO START? What’s important is tapping into everything; everything has to have its place. Hair is foremost – the quality, type, authenticity, how you create that look, colour. Then look at fabric, garments, colouration, and what goes with the texture of that hair. Also look at the shoes, accessories – everything has got to have a story and a place.
WHAT IS YOUR TOP TIP FOR IMPRESSING THE JUDGES? I’ve been really lucky to have been on the panel for global and I think what impresses me is somebody that has collaborated everything, got an amazing story, and stuck to it, they haven’t been sidetracked. They’ve also stepped outside of the box, taken inspiration from the visual, from the runway and made it their own. With the hair sometimes it could be a very simple cut with the most amazing colour application, or a simple colour with an amazing, cool texture. Then you have to choose the face that fits and make sure it’s balanced mathematically.
WHAT WILL COMPETITORS GET OUT OF IT? I think if you’re lucky enough to get gold for the UK, the PR element of the competition, not only for the individual but the salon, is amazing. For the individual it’s the most amazing experience. And then if you win you get to do photo shoots and be mentored by some the biggest icons so you can absorb everything about the industry. It’s a great platform to really start your journey.
WHAT MAKES TRENDVISION AWARD DIFFERENT FROM ANY OTHER HAIR COMPETITION? For me I think the organisation of it; the process and steps building up to the international awards is very clever and exciting. The imagery and the way it’s packaged is very professional – it’s quite enticing. The performances when you get to the international final are quite mind-blowing too. There are a lot of unsung heroes in lighting, choreography, stage crew – all of those people that make it happen. It’s fantastic what they do.
WHAT ARE YOU MOST EXCITED ABOUT FOR TRENDVISION AWARD 2018? As mentor I’m very excited to see the colourations, things off the wall, and looking and thinking, ‘Where do you take and get your inspirations?’.
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Wella TrendVision Award 2018