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| June 24, 2018

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Wella TrendVision Award mentor Charlie Taylor

Wella TrendVision Award mentor Charlie Taylor
Joanne Charlton

HOW DID YOU GET INVOLVED WITH TRENDVISION AWARD? My involvement with TrendVision Award goes back quite a long way but I recently came back as a customer, and then last year I was a mentor.

WHAT DO YOU LOVE ABOUT TRENDVISION AWARD? It’s the opportunity for hairdressers to let everybody see what they can do. There’s a certain amount of hairdressers who will never venture into the competitive arena, but if you’re one of those who wants your work to be seen, who’s very competitive or with great vision for your creativity, it’s a great platform.

WHAT WOULD YOU SAY TO SOMEONE THINKING OF ENTERING? I have several of my own team entering at the moment. The process we have is they need to come to me with an idea, showing what it is and why they’ve chosen it. They need to plan and really work hard, everything has got to be on TrendVision Award – if their mind is on something else it won’t work as it’s a competitive arena. And nobody should be going into it without some sort of a plan.

WHAT WOULD YOU SAY TO SOMEONE ABOUT CREATING AN AWARD WINNING ENTRY? The most important thing about being a hairdresser is having a vision, so pick the category and have a clear vision of what you want to create. Practice, practice, practice the look and then complete the vision. Finding the right model for the hair is a task in itself but the hair must come first. You fit all of the pieces of the jigsaw around that and then you must complete the vision with everything else.

Backstage_00240 (1)WHAT IS YOUR TOP TIP FOR IMPRESSING THE JUDGES? Having been a judge for several a years, I can say a big part of TrendVision Award SB:FEATURE is the presentation; how prepared you are to say your piece; sell yourself to the judges. As a judge I’m looking and thinking, ‘Can they express themselves well? How hard are they prepared to work for it?’ In my salons I make them do seminars and activities so they’re used to speaking to other hairdressers. As I said, it takes dedication. You cannot just throw an entry together and expect to win as it will show on the day.

WHAT WILL COMPETITORS GET OUT OF IT? I talk from personal experience. For many this is then the first time they get to feel what we feel – when the buck stops with them. They can have mentoring, education and seminars but this is the very first taste of what it’s like to be the one in the hot seat. How they react – whether they love it or hate it – helps them to know if it’s what they want to do with their career.

WHAT MAKES TRENDVISION AWARD DIFFERENT FROM ANY OTHER HAIR COMPETITION? I’ve been involved in lots of competitions and the thing with TrendVision Award is it’s global. If you get through to the final and win, my goodness your name is propelled into the industry.

WHAT ARE YOU MOST EXCITED ABOUT FOR TRENDVISION AWARD 2018? Wella is very committed to moving hairdressers forward and wiith TrendVision Award, they’re totally committed to making it bigger and better every year. I’m very excited to be a part of it as a mentor.

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